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Your Go-To Source for the business of Fashion and Beauty

Coats and Mascara

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About C&M

An exploration into the untapped potential of India's fashion and beauty industry through a cultural lens

Sharvari Shah and Disha Daryani have spent years fawning over the fashion and beauty industries. Moreover, their fascination for these industries was always towards the business dynamics of both industries. They itched to know trends that have overtaken these industries and studied them meticulously enough to follow their passion and build a website dedicated to their thoughts and opinions w.r.t to these fascinating industries

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Who We Are


Sharvari Shah


A Management consultant with a deep passion for beauty and fashion. Sharvari is the co-founder of Coats and Mascara, the website and podcast where she gets to use her management consulting skills to explore business dynamics within the beauty and fashion industry

Disha Daryani


An experienced fashion design and communication professional with a deep passion for the creative industry who wants to study the cultural impact of the Indian beauty and fashion industry

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Thanks for your interest in Coats and Mascara. For more information, feel free to get in touch and we will get back to you soon!

Mumbai, India

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